The pattern of mixed results observed in depilatories over recent years looks set to persist throughout the forecast period. Volume sales will continue to contract due to the increasing preference for laser or IPL hair removal treatments and electrolysis, though the rate of decline should gradually taper off as this trend plateaus.
The penetration of the premium segment in depilatories is expected to remain negligible over the forecast period. While Israelis increasingly favour more sophisticated products such as women’s razors and blades with soap/gel strips from renowned global brands like Gillette and Schick, even these types of higher-end options tend to have a mass positioning, with few genuinely premium brands present.
With demand in long-term decline, there is limited potential for new product development in depilatories over the forecast period. Women's razors and blades is likely to be one of the most active areas in this respect.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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