The depilatories market in Pakistan is expected to see continued healthy growth over the forecast period, driven by the sustained importance of personal grooming among consumers. The DIY, at-home hair removal habits that took root during and after the COVID-19 pandemic are likely to persist due to the convenience and cost savings they offer compared to professional salon services.
Disposable razors, value multipacks, and products marketed for sensitive skin are expected to gain traction among younger users and middle-income households. Rising digital beauty education through social media platforms, which normalises shaving as a quick and safe alternative to waxing, will further fuel demand and reduce the taboo around women shaving.
Innovation within depilatories is anticipated to focus on sensitive skin formulations, convenient at-home usage, and value packs. New launches are expected to include hair removal creams infused with soothing ingredients such as aloe vera, chamomile, and green tea to address concerns about irritation.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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