Retail sales of depilatories in Guatemala are projected to see steady growth in constant value terms (at 2024 prices) over the forecast period. Guatemalan women are expected to continue valuing smooth, healthy-looking, hair-free skin - an aesthetic closely aligned with cultural beauty norms.
One of the factors limiting stronger growth in traditional depilatory products is the increasing appeal of permanent hair removal solutions, particularly amongst middle-income women. Laser hair removal services are becoming more widely available in Guatemala, especially in urban areas, where prices have become more accessible and providers promote newer technologies that claim to offer faster, less painful treatments.
The rising influence of skin care within personal grooming - commonly referred to as "skinification" - is increasingly shaping innovations in razors and blades, particularly those targeted at women. Multi-benefit products that go beyond hair removal to offer skin-enhancing properties are gaining traction and are expected to see continued growth in the Guatemalan market in the coming years.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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