Depilatories will register muted constant value growth over the forecast period and value sales will mainly be driven by price. As such, players will offer frequent promotions in order to support sales.
Players will try look to attract consumers in hair removers/bleaches with more innovative formats in creams and gels. There will also be an emphasis on natural formulae containing ingredients such as papaya, lotus milk, aloe vera, vitamin E and shea butter, which offer various benefits, such as cooling, rapid healing, moisturising, a more pleasant aroma and more kind to skin.
Women’s razors and blades is expected to remain the most popular product, largely due to the ease of use. Concerns over the environment could see a gradual shift to systems over disposables.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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