Sales of depilatories are expected to increase during the forecast period. The number of modern retail outlets is projected to grow, enhancing the availability and accessibility of depilatory products across various regions in Georgia.
Throughout the forecast period, a significant proportion of Georgian women, estimated at around 70%, according to trade interviews, will continue to prefer disposable razors. The relatively high cost of reusable razor starter kits, such as those offered by Venus, will discourage many consumers from switching, leading them to opt for more affordable disposable alternatives.
The forecast period is expected to see growing competition from laser epilation, which will pose a challenge to traditional depilatory products. Laser hair removal offers longer-lasting results, appealing to consumers seeking more permanent solutions.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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