As beauty routines become more ritualised and focused on the mind-body connection, the sensory experience of hair removal is top-of-mind for brands. From incorporating scent and a pleasing visual appearance, brands are elevating the “everything shower” with botanical spa-like scents and playful packaging appealing to the tastes of Gen Z.
Euromonitor International’s Voice of the Consumer Beauty Survey, fielded June to July 2024, highlights that over 60% of US consumers prefer to undertake body hair removal treatments at home. Increasingly, consumers prefer to carry out hair removal in the comfort of their home, utilising cordless electrical devices sold for personal use.
There is a notable resurgence of embracing natural body hair, particularly amongst women. The “full bush in a bikini” trend has gained popularity on platforms such as TikTok, reflecting broader acceptance of pubic hair.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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