Depilatories in New Zealand will continue to see steady growth over the forecast period. As a beauty and personal care staple, hair removal products are generally purchased on grocery runs, and brands that can be easily found in large grocery retailers are expected to remain dominant.
Similar to other beauty and personal care categories, sustainability is also a concern for consumers in the depilatories category. More and more consumers are considering the impact their purchasing decisions have on the environment and are choosing to purchase sustainable products where possible.
Product efficacy is the primary factor impacting purchasing decisions in depilatories. In this category, consumers typically look for products that are easy to use and provide reliable results.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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