Value sales for depilatories will remain positive during the forecast period as consumers continue to shift away from buying disposable products and towards multi-use products instead, including sustainable options such as Geisha, which promises to be a lifelong, zero waste product.
Value sales are expected to rise faster than volume sales throughout the whole of depilatories. The difference will be especially notable in women’s razors and blades, where volume sales are likely to fall as value sales remain positive.
In addition to the accelerated sustainability trend in razors and blades, development in waxes/bleaches and pre-shave products will be focused on ingredients that are nourishing and that promise to hydrate the skin. At the same time, convenience and ease-of-use will also shape progress and innovation.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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