Depilatories will continue to record moderate growth in constant value terms driven by new product launches and rising consumer awareness of women-specific products. By contrast, very limited growth is anticipated in retail volume terms.
Many Bulgarian consumers, especially from younger generations, are increasingly following global trends on social media and rely on TikTok for advice and inspiration on beauty and personal care. In depilatories, a growing trend on social media is the use of women’s electric razors and trimmers, in place of disposable women’s razors and blades.
One of the focus areas for innovation in depilatories will be sustainability oriented developments in the coming years. Brands are already launching products that are more eco-friendly, such as Wilkinson Sword Bio with a handle made from 95% recycled plastic.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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