Depilatories in Malaysia is projected to see healthy retail volume and value (constant 2024 prices) CAGRs. However, growth is likely to be restrained by limited new product launches.
Women’s razors and blades is expected to see by far the highest retail volume and value CAGRs to overtake hair removers/bleaches in the second half of the forecast period. New product development and innovation is set to be heavily influenced by the growing demand for women’s razors and blades.
Despite being a highly saturated category, an increasing number of brand owners continue to try to add value to depilatories. This is possible through greater specialisation in the products for women, such as a focus on sensitive skin.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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