Despite the expectation of further declining sales, the outlook for depilatories is improving. This mature category is expected to contract at a slower rate compared to the review period.
A key emerging shift is the normalisation of body hair diversity, especially among younger women. This means less frequent shaving and a more relaxed attitude towards visible hair, which is expected to impact the frequency of purchase for razors and creams.
Future innovation will likely focus on eco-friendly formats and skin-first functionality. There is likely to be more refillable handles, blade recycling programmes, and shaving creams or oils with barrier-support ingredients.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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