With rising consumer disposable income levels, elevated living standards in Vietnam and increased exposure to global beauty fashion trends, individuals are showing a greater inclination towards investing in personal care products, including depilatories. This trend is expected to persist throughout the forecast period.
Innovation and development will be driven by demand for specific improvements in depilatory products during the forecast period. For those who have undergone hair removal treatments at spas using lasers, their skin usually becomes more sensitive - especially in areas like under the arms.
The growth of e-commerce has significantly accelerated the expansion of the depilatories category. With the convenience of online shopping through Shopee, Lazada, TikTok, and so on, Vietnamese consumers have ever-expanding access to a wide range of depilatory products from various brands.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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