Sales of depilatories are projected to see healthy growth in value terms (at constant 2024 prices) throughout the forecast period. This growth is expected to be driven by an increasing consumer focus on hygiene and personal grooming, with a strong influence from social media trends.
More natural ingredients are expected to be added to depilatories to create products that are safer for consumers, such as aloe vera for soothing the skin, chamomile for reducing irritation, vitamin E for hydration, and natural oils like coconut for moisturising/nourishing. Additionally, avoiding harsh chemicals like parabens, sulphates, and artificial fragrances will likely further enhance product safety and should appeal to health-conscious consumers.
When it comes to hair removers/bleaches, consumers are looking for more advanced and diverse formats beyond traditional creams, such as serums, water-based solutions, or sprays that offer faster absorption and longer-lasting effects. They expect products that not only remove hair effectively but which also slow down regrowth, ensuring smoother and softer skin for an extended period.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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