Looking ahead, women’s razors and blades is expected to register the most dynamism in depilatories in Colombia over the forecast period, partly as a result of its status as the largest subcategory.
Throughout the forecast period, the sustainability trend in women's razors and blades will continue to gain momentum. Brands are increasingly prioritising sustainable and eco-friendly options, broadening their offerings to include razors with recyclable handles and packaging to attract environmentally conscious consumers.
As the category shifts towards systems, depilatories can not only provide a close shave but also offer additional features such as moisturising strips and flexible blades for a more comfortable shaving experience. This trend is anticipated to develop over the forecast period, supported by new product innovations like the Gillette Venus Moisture Glide Razor with Argan oil, which features a moisture-dispensing mechanism in a single stroke, catering to consumers with dry and sensitive skin.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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