The emergence and growth of consumer food outlets are playing a significant role in raising awareness and driving the uptake of table sauces, both through retail and foodservice channels. This trend is poised to contribute to the continued expansion of this category over the forecast period.
While the majority of sauces, dips, and condiments are sold through supermarkets, it is essential not to underestimate the enduring importance of small local grocers throughout the forecast period. Traditional grocers have a broad reach, serving a significant portion of consumers, especially those residing in areas beyond the city centres, like Nairobi.
Shrinkflation is expected to become more common as brands aim to strike a balance between consumer affordability and profitability. An illustrative example during the review period is Royco, which slightly reduced the sizes of their products while maintaining the same price.
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Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.
See All of Our DefinitionsThis report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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