The unit selling price of sauces, dips and condiments is anticipated to decline marginally over the forecast period due to more stable raw material prices in areas such as packaging (metal tins, glass jars, paper cartons and more) as well as ingredients (fresh chillis, tomatoes, herbs, and spices amongst others). The ongoing expansion of convenience store chains such as 99 Speedmart, CU and Family Mart will help existing brands to reach out to more consumers, especially as younger generations display a preference for shopping in such outlets.
Despite most of the players reducing their commitment to advertising and promotional activity after the pandemic, many companies are anticipated to organise more social media campaigns (including contests and advertisements), in-store promotions and sampling over the forecast period. For instance, players are likely to introduce more cooking recipes, in-store sampling give aways and event participation such as at food and beverage expositions, to raise awareness of their brands and educate consumers about the potential uses and benefits of their products.
With the ongoing fashion for all things Korean, the forecast period is likely to see a growing range of Korean sauces such as gochujang (chilli sauces) for marinades, stews and stir-fries, and ssamjang (dipping sauce) become available in the Malaysian market. These products only require consumers to add fresh ingredients to the Korean sauces when preparing meals.
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Understand the latest market trends and future growth opportunities for the Sauces, Dips and Condiments industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sauces, Dips and Condiments industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.
See all of our definitionsThis report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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