The convenience of recipe sauces encourages consumers to cook more at home, as all mixtures of ingredients are added in products such as rendang paste, curry paste and more. These products save consumers a significant amount of time, as such recipes require the mixing of a large number of ingredients when cooked from scratch at home.
A Clouet & Co (KL) Sdn Bhd is expected to continuously launch new variants within liquid recipe sauces after its successful launch of Ayam Rendang Paste in April 2023 as the company has engaged strongly with grocery retailers in distributing its products in other categories such as santan (coconut cream which is a cooking staple) and shelf stable beans. The company is expected to expand its offer of products such as curry paste, salted egg paste and tom yam paste amongst others during the forecast period.
The distribution of international brands like Kewpie, Heinz, McCormick and Mars Malaysia’s Masterfoods has tended to focus on modern grocery retailers like hypermarkets and supermarkets, such as Lotus’s, Aeon, Giant, and Jaya Grocer. However, the distribution of such brands is likely to expand to neighbourhood supermarkets like Econsave Cash & Carry, TF Value-Mart and NSK Trade City, with small pack sizes with low retail selling prices being introduced in order to make products more affordable for consumers, as well as easily accessible.
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Understand the latest market trends and future growth opportunities for the Sauces, Dips and Condiments industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sauces, Dips and Condiments industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.
See All of Our DefinitionsThis report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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