Over the forecast period, the performance of menswear in Ukraine will be heavily dependent on the duration of the war in the country. The war will continue to have a considerable impact on the demographic and economic situation in the country.
In future, consumers are likely to return to areas of menswear that suffered from consumers’ economising and changing lifestyles during the war and the earlier pandemic. Sportswear is likely to feature amongst the popular types of menswear, as consumers are likely to be more active in sports in order to feel better after years of war-related stresses and ignoring their health.
Over the forecast period, menswear is expected to undergo qualitative changes in terms of its distribution. Many Ukrainians, especially young ones, are technologically savvy and new technologies in retailing and menswear manufacturing are likely to be much appreciated.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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