Rice, pasta and noodles will continue to benefit from its products’ staple status over the forecast period, with pasta remaining the biggest segment in retail volume terms.
Convenience will remain a prevailing trend in Austria over the entire forecast period and will continue to shape progress and developments, with quick and easy-to-prepare products being key. While instant noodles will benefit most, chilled pasta will also see positive impact from the trend, and new flavours and line extensions will expand across the entire category.
Sustainability and health and wellness will persist as primary concerns in rice, pasta and noodles over the forecast period. Health and wellness will boost sales of gluten-free pasta, low-carb pasta, organic rice, pasta and noodles and wholemeal products and low-carb pasta.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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