Strong value sales growth over the review period was fuelled by rampant inflation in the aftermath of the pandemic. As demand returned at pace following the removal of movement and travel restrictions, international and domestic supply chains were severely disrupted.
The New Zealand economy is anticipated to strengthen by the end of 2025; however, in the interim, rising unemployment and inflation will continue to impact consumer purchasing behaviour. In this challenging environment, affordability will be a key driver of demand, particularly in the short term.
Across the forecast period, consumers will increasingly prioritise healthy ingredients, while many are dedicating more time and research to understanding nutrition. This trend aligns with a growing desire for health-conscious options, presenting a valuable opportunity for brands to promote healthier product lines and the associated benefits.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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