Rice, pasta and noodles is expected to see retail volume sales increase at modest but reasonably stable rates throughout the forecast period. Growth will continue to be underpinned by steady demand for rice and dried pasta, which along with potatoes and leavened bread are among the staple foods most likely to be considered basic essentials by Macedonians.
Chilled pasta is projected to remain the strongest performer within rice, pasta and noodles in retail volume growth terms over the forecast period. Demand will continue to be bolstered by the perceived healthy properties of such products and increasing appreciation for their convenience.
In keeping with the trend witnessed over recent years, retail volume sales of plain noodles are expected to contract throughout the forecast period. The negative outlook is partly explained by the fact that busy lifestyles and changing dietary preferences mean fewer Macedonians are now using such products to prepare home-made soup.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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