Rice, pasta, and noodles are forecasted to experience stable growth over the forecast period, with noodles expected to be the primary driver of this growth. The increasing busyness of consumers' lifestyles is anticipated to encourage demand for quick and easy-to-prepare meals, particularly noodles, which are well-suited for on-the-go consumption.
The sales of rice and pasta will continue to be strongly influenced by their price points. High price growth is expected to dampen demand, while stable prices and the availability of price discounts will stimulate sales.
Leading players in the rice, pasta, and noodles categories are forecasted to retain their market positions, thanks to strong brand loyalty among consumers. Despite a limited number of new product developments in the category, the established brands are likely to continue to dominate the market, with the rice and pasta segments remaining relatively saturated.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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