Despite Mexico being the 10th largest rice producer in the world, according to the National Agricultural Council, almost 83% of rice consumed in the country is imported, with no major changes expected in the short term. The dependence on imported rice, which dominates demand for rice, pasta and noodles within both retail and foodservice channels in Mexico, highlights the strong influence of international price movements on the local economy, as seen during the review period.
Over the forecast period, noodles is expected to record the highest retail volume growth within the category. Although the consumption of noodles in Mexico is amongst the highest in Latin America, it is extremely low compared to rice and pasta.
Private label is projected to continue gaining ground within rice, pasta and noodles over the forecast period in Mexico, driven by increasing consumer confidence and the demand for cost-effective alternatives. Despite the anticipated improvement in economic conditions, many Mexicans who have previously tested private label options have found that the quality and flavour are similar to branded alternatives, but offer more competitive prices.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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