Pasta produced from durum\hard wheat is expected to gain share in Ukraine over the forecast period. This shift will likely be driven by increasing imports of pasta, but also by increasing consumer awareness of the quality of durum\hard wheat pasta.
Noodles is projected to see steady growth in retail volume terms over the forecast period with sales expected to benefit from the growing consumer interest in Asian food and the desire to save money on foodservice by cooking at home. Noodles also benefit from being quick and easy to cook making them accessible to even those consumers with limited cooking abilities who can create a tasty meal or snack in minutes.
The consumption of rice is expected to grow and develop over the forecast period driven by increasing consumer awareness of the ways in which rice can be used as well as the growing assortment of products available in stores (eg basmati, jasmine, arborio/risotto etc). There could also be a growing demand for healthier options such as brown rice and wild rice.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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