Over the forecast period, the rice, pasta, and noodles category is expected to grow at a moderate pace, slightly outperforming the broader staple foods market. While volume growth may remain limited, the rising trend of premiumisation is likely to drive value sales.
Instant noodles is poised for sustained growth as manufacturers continue to innovate and rebrand these products to appeal to a wider audience. Efforts by companies such as Kauno Grudai with Sun Yan to introduce Asian-style noodles with authentic flavours are resonating with consumers, contributing to the segment’s improving reputation.
The dried pasta category is set to benefit from ongoing efforts to introduce high-end options that cater to the growing demand for premium products. While the market is currently dominated by affordable, lower-quality offerings, brands like Molisana are working to carve out a niche in the high-quality segment.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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