Rice, pasta and noodles is expected to see a slight uptick in retail volume over the forecast period, inching back into minimal positive gains, while value sales will slow down in line with lowering inflation which, in turn, is helping to stabilise unit prices and support volume over value. Overall, sales will remain dependent on baseline demand, with rising immigration figures supporting sales of rice and noodles, for example, while pasta is supported by the ongoing exploration of European cuisines.
Rice is expected to fare particularly well due to the rising number of foreign students in the country. Rice is a staple product in many households, especially among the South Asian population, which is expected to constitute a large proportion of incoming immigrants.
In a cross-category trend, foodservice is faring better in rice, pasta and noodles in 2024, with this slightly elevated performance set to continue over the forecast period. The foodservice channel continues to normalise after the atypical crashes and following spikes seen during the era of pandemic restrictions and following reopening of society, and this has been further supported by the rebound in tourism seen in the post-pandemic landscape, along with the influx of newcomers to Canada regarding immigration.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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