Noodles is expected to maintain a positive performance over the forecast period, due to the reasons noted in current trends. However, companies may well face crucial challenges to maintain the popularity of their products – in particular instant noodles.
Pasta consumption is expected to remain somewhat flat over the forecast period, with variable, slightly negative volume growth seen. Pasta is a mature category in Italy, with ongoing baseline demand.
Rice is achieving small positive volume sales in Italy in 2024, and this low-level, yet positive, performance is expected to continue over the forecast period. The key drivers for rice include the increasing popularity of ethnic cuisines which use it as a main ingredient.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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