Indonesia's rice, pasta, and noodle market is expected to witness a slightly enhanced rate of retail volume growth over the forecast period. This will primarily be driven by improving purchasing power among consumers, allowing a sustained demand for these staple food products.
The Korean Wave, encompassing the global popularity of K-drama and K-pop, continues to significantly influence consumer preferences in Indonesia. This cultural phenomenon has proven to be a powerful driver in terms of stimulating interest in products, making partnerships with Korean artists an effective strategy for boosting brand awareness and increasing sales.
Pasta continues to be perceived as a more premium and expensive food option compared to local dishes in Indonesia. It is typically not seen as an everyday meal, with many consumers preferring fresh pasta dishes at traditional European restaurants rather than packaged varieties.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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