Rice, pasta, and noodles is expected to maintain stable retail volume and current value growth over the forecast period, as these staples continue to offer versatility, convenience, and satisfying meals. Rice is projected to remain the largest category and experience the highest volume growth in the forecast period, as this remains the most affordable and widely consumed staple in Thailand.
The health and wellness trend is increasingly influencing developments in packaged food, including rice, pasta and noodles, as consumers increasingly seek nutrient-dense and functional food options. Demand is seen for healthier alternatives, including products with reduced sodium and sugar, improved production methods, and tailored offerings such as gluten-free, low glycaemic index (GI), low carbohydrate, and organic variants.
The Thai Food and Drug Administration (FDA) has issued guidelines to promote healthier consumption of instant noodles, a popular staple in the Thai diet. Consumers are encouraged to look for the Healthier Choice symbol, check nutritional labels, and ensure products have an official food serial number to reduce the risk of non-communicable diseases (NCDs) such as hypertension, diabetes, and heart disease.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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