The rice, pasta, and noodles category faces the dual challenge of rising import costs and the saturated nature of certain subcategories like pasta and noodles. To address these, companies are expected to innovate by introducing complementary products, such as pasta sauces and enriched seasoning for noodles, to enhance value.
Nigeria’s anticipated economic recovery over the forecast period will improve disposable incomes, enabling more consumers to afford packaged rice, pasta, and noodles. A growing urban population with a preference for convenience will drive demand for these staples, particularly among professional workers who rely on foodservice or modern grocery retail for their daily needs.
Pasta is forecasted to remain the top-performing subcategory, benefiting from its novelty, affordability, and growing acceptance among Nigeria’s urban and young population. The diversity of pasta types, from spaghetti to macaroni, enhances its appeal, while strong local production by players like BUA Foods ensures competitive pricing.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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