A significant challenge facing the pasta market in Croatia over the forecast period is the rising cost of durum wheat, driven by poor harvests in major producing regions like Canada and parts of Europe. The price of pasta has already surged during the recent inflationary period, and further increases are expected (predictions of an additional 20%).
The adoption of advanced technology and automation in production processes will remain a key trend over the forecast period. Podravka's new facility exemplifies this shift, with its fully automated production lines - from pressing and drying to packaging - enabling greater efficiency, consistency in product quality, and the ability to quickly scale up production.
Croatian consumers are responding to rising pasta and noodle prices by adjusting their purchasing habits and this is expected to continue over the forecast period. With inflation driving up costs due to a poor durum wheat harvest and global supply chain disruptions, many shoppers are turning to cost-saving strategies.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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