Overall, performance will be negative over the forecast period, with volume sales falling largely due to a decline in population. In addition, the government is also planning to increase the standard VAT rate further from 22% to 24% by July 2025.
While volume sales will fall for both pasta and rice, noodles, and in particular instant noodles, will continue on its healthy growth trajectory. Also, the regional brand Sun Yan, owned KG Group, one of the largest agriculture and food production groups in the Baltic states, will gain value share and emerge as a serious competitor.
The premium pasta brand La Molisana will potentially look to capitalise on the shrinking value share of the premium pasta brand Barilla, which was delisted from supermarket chain Maxima. La Molisana is now the leading pasta brand in Lithuania and is also seeing success in Latvia and this could also be replicated in Estonia.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!