Domestic manufacturers will continue to innovate in terms of both production and new product development. For example, domestic player Raisio Oyj recently opened a new modern production line for its pasta brand, Torino.
Over the forecast period, labels are expected to continue competing strongly with brands due to their lower unit prices for good quality, sophisticated offerings. For example, in pasta, Kesko’s trusted private label line offers Pirkka Luomio Tagliatelle (organic tagliatelle) and a gluten-free range featuring options like fusilli and spaghetti.
Premiumisation is also expected to become increasingly visible in the category over the forecast period, as evidenced by products such as Rummo pasta, which promises a noticeable difference in quality from standard pasta. This product is made entirely from durum wheat and spring water using a patented manufacturing process, which includes a bronze mould, meaning the pasta binds particularly well to sauce, thus enhancing the flavour.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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