A key challenge for the forecast period lies in converting the substantial consumer base that continues to rely on loose, unpackaged rice and pasta to packaged alternatives. Although packaged products offer clear benefits in terms of hygiene and convenience, price remains a critical barrier.
The growing interest in international cuisines presents significant opportunities for the rice and pasta categories in Morocco. As more households experiment with non-traditional dishes, manufacturers have the chance to position their products as essential components of globally inspired meals.
Subcategories such as affordable rice and economy pasta are expected to perform well over the forecast period, supported by new entrants and aggressive pricing strategies. Brands like Capri and Presto in the rice segment and Kayna and Amgalita in the pasta segment have already made significant inroads by targeting budget-conscious consumers with low-cost, high-value offerings.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!