Regulations regarding Nutri-Grade labelling are set to expand from beverages to the packaged food market in the next few years as the government looks to curb consumption of sodium and saturated fat. There is a broad plan to start by targeting the key sources of intake.
The demand for low-calorie and low-salt alternatives to standard sources of carbohydrates, such as rice, pasta and noodles, is leading to the launch of new health focused products. These healthier alternatives have been developed to meet the needs of consumers who are worried about the high calorie and salt content associated with some products, and this trend, while niche, is expected to expand in the forecast period.
Brand collaborations will remain a strong marketing tool across various categories and instant noodles will be no exception. In addition to exploring unique flavours, brands are increasingly focusing on local flavours which not only appeal to domestic customers, but also to the country’s numerous tourists.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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