Rice, pasta, and noodles overall will remain flat over the forecast period, both in volume and value sales, with anticipated price stabilisation. The most positive development will be seen in instant noodles, based on the growing need for convenience and quick and easy options.
Dried pasta will expand slightly over the forecast period, driven by convenience demand and the wide of dried pasta products through several distribution channels, including online. Dried pasta made of wheat, full-grain versions, gluten-free, fat-free and vegan variants will all become more visible as health and wellness trends increasingly impact development.
Rice will continue to decline in terms of volume sales during the forecast period, thanks mainly to the segment’s maturity and its limited growth potential. Ongoing urbanisation and rising numbers of single-person households will drive demand for easy eating solutions like out-of-home dining, home deliveries of ready meals from foodservice and purchasing ready meals from retail chains.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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