Despite a decrease in inflation, food prices, especially for rice and pasta, are expected to remain elevated across the early forecast period. As a result, consumers will gravitate towards basic products like agulha and carolino rice, along with dry pasta, often opting for private labels.
The noodle landscape is set to experience growth in Portugal, attracting new brands eager to tap into this dynamic market. One notable entry in the late review period was the Berruto Pasta Cup, an Italian brand distributed by Windmill Co, which caters to the increasing demand for convenient meal options.
The trend of increasing consumption of chilled pasta in Portugal is notable across the forecast period, driven by the demand for convenient meal options and the widespread popularity of pasta. The Rana brand has responded to this trend with significant investments in innovation, introducing a variety of new products.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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