Pasta, rice and noodles is expected to see a recovery in volume growth over the forecast period as inflation falls back to normal levels and incomes recover. Pasta will support category growth as it is a relatively affordable product where consumers are choosing to trade up to premium options.
Pasta is expected to be the most dynamic category over the forecast period as it is considered an affordable everyday meal, with home-made macaroni already a strong tradition in Romanian cuisine. Consumers are likely to remain price sensitive and seek out promotions on non-perishable products like pasta to stay on budget.
The growing issue of climate change will give rise to new products offering sustainable credentials. With younger generations expected to become fervent consumers of healthy food, pasta and rice brands will likely embrace sustainability in their production and packaging.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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