The rice, pasta, and noodles category is poised for steady growth during the forecast period, although it faces significant competition from other carbohydrate sources. Bread, potatoes, and nutrient-dense options such as porridge represent formidable rivals in the fight for consumer preferences.
Instant noodles are expected to remain the fastest-growing segment within the category, benefiting from a transformation in their market perception. Historically regarded as low-quality and nutritionally questionable, instant noodles are undergoing a rebranding process.
Private label brands, particularly Maxima’s Well Done, are emerging as significant challengers to established players in the dried pasta segment. Maxima has made substantial investments in the quality of its private label offerings, ensuring they meet consumer expectations for affordability and taste.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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