Rice, pasta and noodles in the US is set to see low retail volume growth across categories, and higher retail current value growth as prices continue to rise, although at a slower rate. Despite the growing threat of disruption to global supply chains, demand for rice, pasta and noodles is increasingly tied to more premium imported goods.
A lack of balance between perceived value and price tag will be particularly noticeable for products whose recent growth has been driven by novelty, such as instant noodles. Retail volume sales of instant noodles have seen a positive contribution from consumer interest in Asian trends, particularly Korean products.
A third way in which brands will seek to stand out will be through diversifying ingredients, notably in the realm of pasta brands. With consumers continuing to leverage scrutiny of ingredient lists to validate rising prices, and with staple ingredients continuing to face supply chain risks, pasta players such as Banza will be seeking to grow from a niche consumer base.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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