Rice, pasta and noodles is set to maintain retail volume and current value growth throughout the forecast period in Brazil. Nevertheless, the category is not expected to remain static.
Brazilian cuisine has long been influenced by European and African culinary traditions. However, in recent years Asian flavours have made significant inroads into the Brazilian food scene.
Instant noodles has experienced intense launches and innovation in the past couple of years, which is expected to contribute to growth in the forecast period. In 2024, the increasing consumer preference for healthy options with high nutritional content, also aligned with convenience, encouraged M Dias Branco to launch Adria and Isabela instant noodles which do not undergo deep-frying in their industrial process, unlike most instant noodles, resulting in a product containing less fat, fewer calories, and less sodium.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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