Over the forecast period, price increases are expected to stabilise, sustaining the rice, pasta and noodles category’s volume and value growth. Instant noodle cups is expected to be amongst the most dynamic subcategories and outperform the market as consumers continue to seek convenient meals in the midst of hectic lifestyles.
While instant noodles tap into the desire for convenience, health concerns are on the rise as consumers become increasingly aware of the potential impact of ultra-processed foods on health. In November 2023, KOKA introduced Multigrain Baked Noodles, a product which taps into the desire for healthier food options in a convenient format.
Consumers’ interest in Asian cuisine is expected to grow further in the forecast period, especially amongst younger shoppers who are increasingly looking for authentic flavours, such as udo and soba. While this creates an opportunity for emerging brands to stand out from the competition by focusing on regionality, retailers are also tapping into this trend by bringing more authentic flavours into their own label ranges.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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