Rice, pasta, and noodles are considered essential products for most local consumers, and as such, they will enjoy ongoing retail volume growth over the forecast period. While Malaysians tend to dine out on the days they are working, they prefer to cook at home on their days off in order to save money, and this is set to continue, at least in the short term.
In instant noodles, high input costs in the form of labour, electricity and packaging, especially in the case of instant noodle cups, may force manufacturers to increase their retail prices over the forecast period. Nestlé (M) Bhd is predicted to continue increasing prices due to ongoing inflation.
Players will introduce new variants over the forecast period in order to generate interest and vie for share in a competitive arena. For example, Nestlé (M) Bhd and Mamee-Double Decker (M) Bhd are both expected to expand their respective ranges of instant noodle pouches in dry format, with flavours such as spicy chicken and tom yum to cater to local tastes.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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