Rice, pasta and noodles are considered to be essential products for most consumers and as such, will enjoy continued growth in retail volume terms over the forecast period. While Malaysians tend to dine out during working days, they will prefer to cook at home on their days off in order to save money, particularly since inflationary pressures are likely to persist, at least in the short-term.
In instant noodles, high input costs in the form of labour, electricity and packaging, especially in the case of instant noodle cups, may force manufacturers to gradually increase their retail prices over the forecast period. Nestlé (M) Bhd, for example, announced price increases for all its packaged food products, including instant noodles, in 2023.
Players are expected to continuously introduce new variants over the forecast period, despite the ongoing inflationary environment. The hope is that these will create excitement amongst younger consumers, who may have become bored of existing products.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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