Retail volume sales of rice, pasta and noodles are expected to record a continued growth over the forecast period. Within this, packaged rice sales will remain especially robust, since it is the main staple in the Filipino diet.
With anticipated economic growth, premiumisation is expected to play an increasingly significant role in the category over the forecast period. Speciality stores are expanding their offerings of premium imported Italian pasta brands like Barilla, De Cecco, and Donna Vera, catering to Filipino consumers’ growing interest in diverse and high-quality pasta options.
With better economic prospects on the horizon, there is potential for launching products with a health and wellness positioning across the category. For example, incumbent players may be encouraged to develop high-protein pasta and more wholegrain, black and red rice varieties since these are increasingly sought after in e-commerce, but as yet, are only offered by smaller independent players.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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