Plain and instant noodles in Vietnam are expected to experience continued retail volume growth in the forecast period. Sustainability is playing a crucial role in shaping instant noodles.
Innovation plays a crucial role in shaping the instant noodles category in Vietnam, driving growth and meeting evolving consumer demands. With Vietnam being one of the world’s largest consumers of instant noodles, according to the World Instant Noodles Association, in the forecast period brands will need to continuously innovate to differentiate themselves in a highly competitive landscape.
Rice remains the cornerstone of Vietnamese cuisine, and is expected to remain a key staple food throughout the forecast period, which will ensure that packaged rice continues to record steady retail volume growth. As a must-have item in daily meals, rice holds a central place in Vietnamese households, with many consumers relying on it as their carbohydrate source.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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