Retail volume sales of rice, pasta and noodles will register a gradually improving rate of growth during the forecast period, in line with the improving economic situation. This will be led by the dominant category of rice, which is vital part of Vietnamese culture and an accessible source of nutrition for a large portion of the population.
During the forecast period, consumers are set to become even more knowledgeable about food, more sophisticated in their tastes and, crucially, more health conscious. This will act as a spur to new product development, with a particular emphasis on products with a health-orientated positioning, such as those offering a reduced salt and fat content or added fibre, protein, vitamins and minerals.
Small local grocers is expected to remain the dominant channel for the distribution of rice and noodles in Vietnam during the forecast period, Such outlets have a wide coverage across the country and are deeply ingrained in Vietnamese culture, and benefit from a high degree of familiarity and trust, with consumers often developing a strong relationship with the owner. Consumers also believe that their local “mom and pop” stores offer cheaper prices than modern channels.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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