Looking ahead, as the economy stabilises and consumer confidence gradually improves, skin care is expected to return to a solid, steady pace of development in China, with a projected mid-single-digit current value CAGR over the next five years, and increases expected across all categories. In the past few years, dermocosmetics was considered the most prominent segment within skin care.
Consumer awareness continues to evolve in skin care, with ingredient-centric consumers now representing the mainstream. However, there is a new breed of consumers emerging: formula-centric consumers.
Although premiumisation continues in skin care in China, its growth rate has started to slow down. Consumers are becoming increasingly conservative, and the call for consumption upgrades is gradually fading, turning instead into consumption downgrades.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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