The ageing population in Vietnam is among the fastest-growing in the world, and with more local consumers benefitting from higher income levels and improving quality of life, they are paying greater attention to their anti-ageing skin care products and regime and are increasingly willing to pay for high-quality variants. In addition, the category holds potential for further expansion among the still-large number of rural consumers who are not yet fully engaged in daily skin care regimes.
Personalised skin care solutions are set to see rapid progress thanks to advancements in technology such as artificial intelligence and machine learning, becoming more perfectly tailored to individual skin types, concerns and lifestyles. Brands may offer customised skin care regimens, formulations and treatments based on data analysis and consumer preferences.
The issue of counterfeit products has become increasingly severe in Vietnam across both offline and online channels. As a result, consumers are becoming more cautious in selecting trustworthy retailers.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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