Skin care is expected to see dynamic growth in value terms (at constant 2024 prices) over the forecast period. This growth will likely be driven by rising disposable incomes and an ageing population, leading consumers to place greater emphasis on their appearance and skin care routines.
Local Vietnamese brands are seeing remarkable growth in skin care, with significant improvements in quality and continuous innovation in ingredients that is exciting younger consumers. These brands are increasingly present across both offline and online channels, with some even investing more in social engagement than their global competitors.
Vietnam’s skin care market will likely continue evolving toward a simplified yet effective cleansing routine, which is nourishing and which provides skin protection. The double cleansing trend, fuelled by TikTok, will likely remain popular as consumers embrace oil/balm cleansers followed by facial cleansers for deeper cleansing.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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