Skin care in Japan, while not expecting the same volume of inbound demand as pre-pandemic, is expected to see a robust although slowing growth trajectory in the forecast period in retail value terms at constant 2024 prices. Although skin care sets/kits is expected to see the strongest growth, this is from the lowest base within skin care, and facial care will see a much stronger increase in actual sales.
In the evolving skin care landscape, a significant shift is being seen towards integrating inner care with traditional external skin care routines. This holistic approach to beauty is gaining traction as consumer awareness of health and wellness deepens, recognising the impact of dietary and internal health on skin appearance.
Skin care in Japan is poised for significant transformation along with the advance of high-tech personalisation. As consumers’ needs become more diverse and specific, brands that offer precise skin analysis and tailored skin care solutions are gaining trust and popularity.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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