Skin care in Japan is expected to maintain solid current value growth in the forecast period. To some extent the category will continue benefit from the return of inbound tourists, who supported demand before the pandemic.
Consumers are not only becoming more literate about the ingredients in skin care products, but are also increasingly focusing on cosmetic treatments such as peels, cosmetic injections, and laser irradiation as accessible options. As a result, some consumers are importing products from abroad containing high concentrations of ingredients used in beauty treatment procedures, such as hydroquinone as a treatment aid for blemishes, and azelaic acid as a treatment aid for acne; therefore, the number of situations where skin problems are caused by the inappropriate use of such products is also increasing.
Skin care products utilising natural ingredients generated in the production processes for beverages and food are likely to continue to attract consumers’ attention. For instance, MUJI launched an introductory serum in August 2023 that utilises rice bran ingredients by blending rice bran oil and yeast extract.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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