The leading chain of hard discounters in Ecuador, Tuti, is expected to continue expanding throughout the country during the forecast period as the ambitions of its parent company, the second largest business group in the country, Corporación El Rosado, is to increase the number of stores and in its outlet network whilst extending the range of private label products that it offers in Tuti stores. Skin care is one category that is expected to benefit from this after Tuti included the Delia Cosmetics product line within its private label portfolio towards the end of the review period.
Recent years have seen Ecuadorian consumers become increasingly informed about the uses and benefits of the various different categories of products that comprise the skin care universe. One major reason for this is the greater access that local people now have to information online, with social media generally and, in particular, the role played by influencers have been crucial factors in this spread of knowledge about skin care.
As demand for skin care becomes increasingly mature, key category players are looking to alleviate the issues caused by saturation of demand among the core consumer base of older women by expanding the category’s target audience to include consumers who were previously not a major focus for their marketing campaigns. This means that consumers from younger generations, specifically the Generation Z cohort, are increasingly looking for products that can protect their skin from ageing.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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