Skin care sales in Austria are set to remain robust over the forecast period, driven primarily by sustained consumer interest in facial care and a growing preference for high-performance formulations. Facial care will continue to represent the largest and most dynamic area within skin care, with new product launches and innovations acting as key growth drivers.
The premiumisation trend within skin care is set to deepen over the forecast period, with premium products projected to grow slightly faster than their mass-market counterparts. Rising interest in premium ingredients, efficacy-driven formulas, and luxury packaging will drive continued demand, especially in facial care.
Innovation will be a major force shaping the skin care landscape in Austria throughout the forecast period. Consumers are becoming increasingly discerning about product composition, with many now using mobile apps to scan barcodes and evaluate the safety and transparency of ingredients.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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