Skin care is expected to post positive, if slight-to-moderate, retail volume and value (constant 2024 prices) growth over the forecast period. Skin care products that comply with key trends, such as anti-ageing, multifunctionality, convenience, new technology claims and skin care solutions for different skin types, will attract Swiss consumers’ attention and stimulate interest and retail sales.
Brands with natural positioning are predicted to remain popular as they address consumers’ ongoing quest for skin-friendly formulations. In this vein, more products are expected to be developed with “free from” claims.
Innovation and technology are expected to be significant factors over the forecast period. For example, more devices for at-home use are being developed, including Absolue Dual-LED Youth Treatment for Lancôme.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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