Skin care is experiencing a rise in the number of premium products, driven by an increase in sensitive skin concerns and the availability of derma lines, particularly in pharmacies. Consumers are willing to invest in prestige skin care products, believing they offer greater effectiveness, especially at higher price points.
There will be a growing focus and investment in sustainable packaging solutions within skin care over the forecast period, driven by the updated EU directive "Revision of the Packaging and Packaging Waste Directive". As per the directive, the EU is set to prohibit excessively large packaging that manufacturers employ to create the illusion of a larger product quantity.
In Hungary, premium/luxury skin care products are expected to gain further ground over the forecast period backed by the high purchasing power of the key target audience as well as an increase in international tourism. The number of flights from China has increased in 2024 and Chinese tourists are expected to play an important role in supporting sales of luxury products in Hungary.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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