The outlook for skin care in Romania remains promising, with dynamic retail volume and current value growth expected overall, and differing but positive growth rates across all categories. Premium skin care is set to see the strongest growth, although mass skin care is also set to see a dynamic performance.
Facial care is anticipated to maintain above-average growth rates in both the short and long term, despite ongoing challenges. This trend will be driven by the establishment of skin care routines amongst consumers, particularly women, who have developed habits that they will continue to adhere to during the forecast period.
An emerging trend shaping skin care in Romania is the increasing influence of Gen Z consumers, whose growing purchasing power necessitates adjustments in retailers’ and brands’ value propositions. To cater to this dynamic demographic, it is crucial to understand their preferences and characteristics, such as their interest in specific products.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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