The outlook for skin care in Romania remains promising, with strong retail volume and current value growth expected overall. Consumer demand for new and innovative skin care products will remain robust.
Premium skin care is expected to outperform the mass segment over the forecast period, driven by an expansion in product variety, as well as rising disposable incomes. As social media continues to popularise skin care trends and is embraced by international premium brands, consumers will continue to shift away from mid-range and local brands.
Innovation in skin care will focus on sustainability, new formats, and multifunctional products that combine several benefits into one. Consumers will slowly shift away from multi-step routines which can be time consuming.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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